Accelerate Your Business Growth
For medium to large-sized businesses seeking expert marketing leadership without the full-time commitment, Ross Lauder offers top-tier strategic marketing services on a flexible, fractional basis — leveraging extensive C-level experience to drive growth and innovation.
Ross Lauder
An Experienced Fractional CMO
Ross Lauder is a distinguished leader with over 18 years of experience in the tech industry, specialising in new business development, customer relationship management, and people management.
Previously, Ross founded Single Focus Talent, a boutique SaaS executive search firm, and held senior roles at HubSpot and Dell. As a board advisor at Integral Board Group, he leverages his expertise in sales leadership and digital marketing to drive business success.
A certified HubSpot professional, Ross’s mission is to help tech companies create, publish, and translate quality content efficiently. He is also a respected podcaster, sharing insights on digital dominance and marketing strategies.
Work with RossGuiding Growth to Reach Success
Leverage the strategies employed by Silicon Valley’s leading tech firms and apply them to your business for sustained growth.
Strategy Sessions
A focused consultation to define clear goals and actionable plans for achieving business success.
Business Development
A strategic approach to identifying opportunities and creating sustainable growth plans.
Growth Management
A strategic process for optimising and sustaining business expansion, driven by metrics.
Financial Planning
Integrating financial foresight to ensure sustainable and profitable marketing strategies.
Marketing Expertise
Bringing C-level experience from Silicon Valley companies to traditional businesses.
Team Training
Impart knowledge to others to really scale — empower your team for growth.
Get access to a trusted network of suppliers to help deliver your growth ambitions.
Achieve Scale with a Fractional CMO
Ross set out to demystify the enterprise-level marketing and growth strategies applied by Fortune 500 companies and make them accessible to traditional businesses.
Proven Growth Strategies
Develop and execute strategies that drive business growth and market success for your business.
1:1 Consulting
Gain access to top-tier marketing leadership on a flexible, part-time basis — saving you money while facilitating growth.
Results That Scale With You
A track record of driving measurable growth for traditional businesses.
Over 100 Episodes to Help Achieve Your Goals
Ross shares candid conversations with founders and operators on digital dominance, scaling strategy and modern marketing leadership.
Open Podcast on SpotifyEnhance your leadership abilities
Practical frameworks for leading marketing teams and driving accountability at every level.
Manage your business finances effectively
Align marketing spend with sustainable, profitable growth and clear return on investment.
Improve your communication skills
Sharpen the messaging that turns prospects into loyal, high-value customers.
Steps to Success
Making Silicon Valley marketing accessible to traditional businesses.
Marketing Brainstorming Session
A 30-minute call to unlock your business potential — sharing new ideas to drive hungry prospects and customers to your business.
The Scale Audit
A comprehensive audit and formulation of the existing gaps in your business that are holding you back.
Plan Formulation
A detailed and customised plan for you to execute — a step-by-step walkthrough of what needs to be done to drive customer acquisition.
Plan Execution
Now it’s time to be accountable. With our plan in hand we implement it and put the right controls in place to succeed — expect what you inspect!
Frequently Asked Questions
What is a Fractional CMO?+
A Fractional CMO is a part-time Chief Marketing Officer who provides strategic marketing leadership and expertise to businesses without the commitment and cost of a full-time executive. They work on a flexible basis to develop and execute marketing strategies, often for multiple clients.
Why should my business hire a Fractional CMO?+
Hiring a Fractional CMO gives your business access to high-level marketing expertise and leadership at a fraction of the cost of a full-time CMO. This is ideal for companies that need strategic direction but aren’t ready to invest in a full-time executive role.
How does a Fractional CMO work with my existing team?+
A Fractional CMO collaborates closely with your existing marketing team, providing guidance, strategy, and oversight. They integrate into your team to understand your business goals and help execute marketing initiatives, ensuring alignment and effective communication.
Contact Ross Today!
Explore hiring a Fractional CMO today.
Get in touch
Ready to make Silicon Valley marketing work for your business? Send a question or book an introductory call.
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